Clif Kid makes seasonal bar available year-round

BERKELEY, Calif. Clif Kid on Tuesday added a s’mores flavor to its Organic ZBaR line.

Due to the popularity of Spooky S’mores Organic ZBar, the Halloween seasonal now will join the regular ZBaR family of baked, whole grain, organic energy bars for kids.

“The new S’mores ZBar makes it even easier for kids to enjoy whole grain snacks at home, school or on the go,” stated Jennifer Yun, brand director for Clif Kid. “As with all Clif Kid snack products, the new ZBar flavor helps busy parents provide healthy and delicious options to their active kids when they don’t have time to bake from scratch but do want to offer variety in their kids’ lunchboxes.”

The S’mores ZBar is available at a suggested retail price of 89 cents.