Coca-Cola expands marketing efforts for Seagram's

ATLANTA — Coca-Cola is expanding the reach of its Seagram's line of beverages across the United States.

The beverage giant said it would begin a several-phase marketing strategy for Seagram’s, beginning with new radio and out-of-home advertisements for Seagram’s ginger ale.

“While ginger ale and mixers are favorite beverage choices for many adults, they weren’t fully available offerings in the Coca-Cola portfolio of beverages,” said Caren Pasquale Seckler, VP sparkling flavor brands at Coca-Cola North America. “By making the Seagram’s brand more readily available, we can ensure when people reach for ginger ale or mixers for both every day enjoyment and for social celebrations, they choose Seagram’s.”