Coca-Cola uses reward contest to support Toys for Tots

ATLANTA Coca-Cola is donating 100,000 gifts to Toys for Tots the holiday season and is asking consumers to help make that number grow even larger.

The company’s promotional program, My Coke Rewards, is being utilized this holiday season so consumers who receive points and various rewards can donate their winnings to Toys for Tots. As the donations accumulate, Toys for Tots will redeem the points for such gifts as soccer balls, Etch-A-Sketch drawing toys and backpacks. To help offer even more gifts to kids, Coca-Cola is also donating an additional $150,000 to Toys for Tots.

“Both Toys for Tots and Coca-Cola have been uplifting and magical parts of the holiday season for decades. This year we’re joining together and asking people to help us make the holidays brighter for kids,” said Hendrik Steckhan, president and general manager of Sparkling Beverages at Coca-Cola North America. “When families and friends enjoy Coca-Cola as part of their holiday celebrations, we encourage them to take a minute to go online and use their My Coke Rewards points to support Toys for Tots.”