Crayons Inc. launches all-natural sports drink for children

ANAHEIM, Calif. Crayons Inc. has launched a line of low-sugar, low-sodium sports drinks for children.

Crayons' new sports drinks feature electrolytes for added energy and contain small amounts of organic evaporated cane juice and sea salt. They also have specially balanced amounts of vitamins and minerals for rehydration.

"I'm thrilled to finally have a healthy sports drink option. My children stay hydrated because Crayons taste great. My wife and I love that the drinks are full of nutrition, with no high-fructose corn syrup," said Crayons chief executive officer Ron Lloyd.

Three flavors of the new Crayons sports drinks are available: Playoff Punch, Leaping Lemon-Lime and Breakaway Berry. Crayons sports drinks will appear on U.S. grocery and convenience shelves in April. A bottle of Crayons will retail at $1.49.