Crispin Cider brings Rosé offering to consumers
Rosé fever just hit an all-time high. Crispin Cider, a company known for its vast portfolio of ciders created with fresh-pressed apples and pears, has launched a new Rosé option to consumers.
The Crispin Rosé, which is crafted with real rose petals, hibiscus, fresh-pressed juices and a dry finish. Also featured is a dusty rose color and the floral aroma of rosé wine.
"We have a big opportunity with Crispin Rosé with female drinkers. We've been listening to and following them for a while, so we're excited to finally bring female drinkers a rosé cider with quality ingredients that only Crispin can provide," said Ashley Selman, vice president of brand marketing. "Rosé is a popular and ever-growing drink, and we've definitely seen our existing Crispin fans react positively to our new Rosé."
The Chicago-based company, which is part of MillerCoors' portfolio of products, has released the product in a six-pack of 12-oz. bottles, and in March will offer the launch on tap at select locations. Crispin Cider also is encouraging fans to share how they #RoséAllYear by using the hashtag on social media. Further product information can be found on the company's website.
The Crispin Rosé, which is crafted with real rose petals, hibiscus, fresh-pressed juices and a dry finish. Also featured is a dusty rose color and the floral aroma of rosé wine.
"We have a big opportunity with Crispin Rosé with female drinkers. We've been listening to and following them for a while, so we're excited to finally bring female drinkers a rosé cider with quality ingredients that only Crispin can provide," said Ashley Selman, vice president of brand marketing. "Rosé is a popular and ever-growing drink, and we've definitely seen our existing Crispin fans react positively to our new Rosé."
The Chicago-based company, which is part of MillerCoors' portfolio of products, has released the product in a six-pack of 12-oz. bottles, and in March will offer the launch on tap at select locations. Crispin Cider also is encouraging fans to share how they #RoséAllYear by using the hashtag on social media. Further product information can be found on the company's website.