Crunchmaster expands portfolio with new products, flavors

Crunchmaster, a brand known for its gluten-free crackers, is expanding its portfolio with brand new product innovations and line extensions.

“Consumers are looking for a great taste that’s better-for-you,” Kim Holman, marketing director at TH Foods, the manufacturer of Crunchmaster crackers, said. “Savory, sweet, and spicy flavors are what consumers are seeking, especially when it comes to crackers. We are excited to keep expanding on our better-for-you cracker options with new products and exciting flavors this year.”

The Loves Park, Ill.-based company’s new products include:

• The Crunchmaster vegetable cheese crisps, which are made with spinach, kale, carrot, red pepper, pumpkin, beet, onion and cheese that’s baked right in. The crisps are available in white cheddar, asiago and parmesan romano flavors, and contain 16 g of whole grains per serving;


• The Crunchmaster protein brownie thins, which combine the taste of baked brownies with 8 g of plant-based protein and are made with cocoa. The thins come in homestyle milk chocolate, dark chocolate and chocolate hint of cherry varieties and are non-GMO;


• The Crunchmaster multi-seed and multi-grain crackers in Chile Pasilla, which are made with real Pasilla peppers, and aged white cheddar;


• The Crunchmaster Tuscan peasant crackers in fire roasted tomato basil flavor;


• The Crunchmaster protein snack crackers in toasted coconut flavor; and


• The Crunchmaster pumpkin harvest crackers, which combine real pumpkin and autumn spices with whole grains and flax seeds, and also is now Non-GMP Project Verified.

All of the brand’s new products are gluten-free, non-GMO and free of artificial flavors, colors, preservatives and added sugar. Further information on each of the products can be found by visiting the company’s website.