Daelmans is expanding distribution of its popular Stroopwafels

NEW YORK, N.Y. -- Leading Dutch sweets brand Daelmans is expanding distribution of its popular Stroopwafels.

The company, in conjunction with Brand Passport Inc., is making its famous Stroopwafels available throughout Chicago at specialty stores, major grocery stores, convenience stores and other retailers.

United Airlines began offering Daelmans’ Stroopwafels earlier this year as complimentary morning snacks for economy-cabin customers on thousands of daily flights, including trips within North America.  After a successful and well-received rollout on United, consumers can now find Daelmans Stroopwafels at the following stores in the Chicago area:

Specialty stores:

•         Mariano's

•         Fresh Farms International Market

•         The Fresh Market

•         Gene's Sausage Shop & Delicatessen

•         Olivia's Market

•         Tony’s Finer Foods

•         Woodman's Markets



Grocery stores and other retailers:

•         Meijer

•         Pick ‘n Save

•         Copps

•         Metro Market

•         Trader Joe's

•         Cost Plus World Markets

•         7-Eleven

•         Travel Centers of America

•         Target

•         Barnes & Noble Café’s



Daelmans Stroopwafels are baked using only natural ingredients and contain no artificial flavors, colors, preservatives or trans fat. They are available in three varieties – caramel, honey and maple – and in both jumbo and miniature sizes for snacking. Daelmans Stroopwafels are distributed in dozens of other retailers across the country.