Dannon unveils Activia Dailies, a drinkable probiotic
A new line of probiotic drinks has been added to the Activia family. Dannon, the brand's parent company announced the launch of Activia Dailies, a 3.1 fl-oz sized drink which features live and active probiotics in a small serving size.
"Consumers have quickly recognized the various benefits of probiotics and are looking to add them to their daily routines in new ways," Miguel Freitas, vice president of Scientific Affairs, who leads a team of registered dietitians at DanoneWave, and the maker of the Dannon portfolio of yogurt in North America said. "In a survey discussing consumer experiences of probiotics, more than half of respondents preferred them to be available in food products rather than a pill. While Activia's traditional yogurt offers this great solution, we are excited to give consumers another quick, nutritious and tasty way to incorporate the digestive health benefits of Activia with its live and active probiotics into their diet."
The new Activia Dailies are offered in five flavors, strawberry, blueberry, cherry, vanilla and acai berry. Each of the products also stays true to the brand's digestive health heritage, which targets the reduction of frequent minor digestive discomforts such as, bloating, gas, abdominal discomfort and rumbling when the product is consumed twice a day for two weeks, the White Plains, N.Y.-based company said.
"Using our 20-year history of probiotics research, we developed Activia Dailies to meet the needs of consumers who are interested in trying probiotics, but would prefer a delicious, quick and easy option instead of a pill or supplement," Carolina Cespedes, senior marketing director of Probiotic Health Brands, said. "While Activia is well-known as a delicious source of probiotics, Activia Dailies add a new level of convenience by offering probiotics in an easy-to-sip format."
Activia Dailies are available for purchase in the dairy aisle of grocery and club stores in multi-packs featuring 3.1 fl-oz. single-serving drinks for the suggested retail price of $5.19 for a pack of eight and $9.99 for a pack of 24. The vanilla option will be available in both grocery and club stores, while the acai berry will be an in-club exclusive.
"Consumers have quickly recognized the various benefits of probiotics and are looking to add them to their daily routines in new ways," Miguel Freitas, vice president of Scientific Affairs, who leads a team of registered dietitians at DanoneWave, and the maker of the Dannon portfolio of yogurt in North America said. "In a survey discussing consumer experiences of probiotics, more than half of respondents preferred them to be available in food products rather than a pill. While Activia's traditional yogurt offers this great solution, we are excited to give consumers another quick, nutritious and tasty way to incorporate the digestive health benefits of Activia with its live and active probiotics into their diet."
The new Activia Dailies are offered in five flavors, strawberry, blueberry, cherry, vanilla and acai berry. Each of the products also stays true to the brand's digestive health heritage, which targets the reduction of frequent minor digestive discomforts such as, bloating, gas, abdominal discomfort and rumbling when the product is consumed twice a day for two weeks, the White Plains, N.Y.-based company said.
"Using our 20-year history of probiotics research, we developed Activia Dailies to meet the needs of consumers who are interested in trying probiotics, but would prefer a delicious, quick and easy option instead of a pill or supplement," Carolina Cespedes, senior marketing director of Probiotic Health Brands, said. "While Activia is well-known as a delicious source of probiotics, Activia Dailies add a new level of convenience by offering probiotics in an easy-to-sip format."
Activia Dailies are available for purchase in the dairy aisle of grocery and club stores in multi-packs featuring 3.1 fl-oz. single-serving drinks for the suggested retail price of $5.19 for a pack of eight and $9.99 for a pack of 24. The vanilla option will be available in both grocery and club stores, while the acai berry will be an in-club exclusive.