Digital game on Meijer Web site sparks surge of visits

GRAND RAPIDS, Mich. An online game that Meijer launched last month to showcase the mass merchandiser’s offerings on its Web site has attracted more than 300,000 users from every state, Meijer announced Monday.

The game, “Wish Carefully,” at www.wishcarefully.com, allows users to wish for gifts, which in turn enters them into a sweepstakes to win gifts ranging from electronics to jewelry and gift cards.

“We are thrilled with the response to “Wish Carefully,” Meijer director of e-commerce Dawn Bronkema said. “Although Meijer is only located in five states, the Meijer brand is nationwide thanks to a huge number of participants across the country who have chosen to play the game and try to win a holiday gift.”

Meijer has spread the game virally, allowing users to place it in their personal Web pages, including on social networking sites such as MySpace and Facebook.

The chain operates 185 stores in Michigan, Ohio, Indiana, Illinois and Kentucky.