Dollar General touts digital savings

Dollar General is looking to drive increased participation in its digital coupon program by featuring several enhanced benefits during the month of October.

Dollar General now has more than 12,000 store in operation nationwide and to generate traffic and create a strong perception of value the company has enriched its “Fast Way to Save” digital coupon program and “Wow! Wednesday” weekly offers with more than $200 in total weekly coupons available for savings on everyday items and Halloween favorites.



"Fall kicks off the holiday season, and we are pleased to offer our customers even greater value on a wide variety of items through online savings and in-store specials," said Jim Thorpe, Dollar General's executive vice president and chief merchandising officer. "Providing even more savings off our everyday low prices will help our customers celebrate this fall in style and within budget."



To enroll or upload the coupons, customers may login to their electronic DG Digital Coupon account either through Dollar General's website or through the DG mobile app or by registering in store. The Wow Wednesdays offers will be made available on Wednesdays and remain valid through the following week.



Among some of the offers, Dollar General is promoting buy two, get one free on select candy, buy five, save $5 on a variety of mix-and-match frequently purchase products and featured specials on holiday baking items and cooking supplies.