Doritos narrows its search for its ‘cheesy’ love song

DALLAS Doritos has narrowed its cheesy love song search for its “Crash the Super Bowl” promotion to a field of 10 unsigned musicians.

The 10 semi-finalists’ bios and music are listed on a microsite, crashthesuperbowl.com, where consumers are invited this week to cast their votes as to which should run during the Super Bowl. Online balloting is open from now until Dec. 31 to vote for one of the top 10 and voting on the three remaining finalists selected form the initial vote will resume Jan. 7 through Jan. 31, when a winner will be announced. The winner receives a record deal with Interscope Geffen A&M Records, in addition to a 60-second music montage that will air during the Super Bowl, as well as during some NFL playoff games.

The PepsiCo-owned brand asked for unknown artists to create music videos. Doritos launched a similar campaign last year that allowed consumers to create their own spots.