Dove introduces chocolate swirl line, updates large bar packaging

HACKETTSTOWN, N.J. Mars Chocolate North America is breathing new life into its Dove chocolate brand with new product innovations.

Dove is introducing two new sophisticated and delicious flavor combinations: raspberry and dark chocolate swirl, and white and milk chocolate swirl. Dove's chocolate swirl line will be supported with a new marketing campaign, which includes print and TV advertisements, the company said.

Dove also has overhauled the packaging for its large bars that includes a redesigned mold and improved packaging and graphics. Dove large bars are available for $1.99 in such varieties as milk chocolate, dark chocolate, milk chocolate with almond, dark chocolate with almond and 71% cacao dark chocolate. The new raspberry and dark chocolate swirl and white and milk chocolate swirl varieties also will be available in the large bar size, as well as in lay-down bags for $4.49.