Dr Pepper Snapple Group moves to head of class
PLANO, Texas Dr Pepper Snapple Group has earned high marks among American consumers in a newly released customer satisfaction index.
According to the Michigan-based American Customer Satisfaction Index, out of 100 points, Dr Pepper Snapple Group scored an 85 — the highest among rival soft-drink makers. Dr Pepper Snapple Group also is the smallest soft-drink maker, and is in a position it has held or shared for the past five years.
PepsiCo’s satisfaction also fell, down 2% to 84, and now ties the unchanged score of Coca-Cola.