Dr Pepper suits up as soft drink partner for 'Iron Man 2'

PLANO, Texas In line with the premiere of "Iron Man 2," Dr Pepper recently launched an advertising campaign saluting the comic book hero and film.

Comic book creator Stan Lee appears in the television spot as a Stark Industries custodian who finds his coworker stuck in a Dr Pepper vending machine after attempting to suit up as Iron Man. In addition to the ad spot, Dr Pepper also has launched a contest in which fans have the opportunity to various prizes, including an LG gift card, Microsoft Xbox 360 and more.

"Dr Pepper is thrilled to be working with Marvel and Stan Lee in support of Iron Man 2. Our fans are their fans and it's an ideal match," said Tony Jacobs, VP marketing for Dr Pepper.