Dr Pepper supports 'Thor' film release

PLANO, Texas — Dr Pepper is celebrating the premiere of "Thor" by sponsoring the film through various promotions.

The company said it is supporting the film by featuring "Thor" characters on limited-edition cans of Dr Pepper, and also will feature the superhero's creator, Stan Lee, in the soft drink's TV spots.

Additionally, Dr Pepper fans have the opportunity to win various prizes through the company's Quest for the Can promotion, where fans can enter codes found on cans and under caps of the soft drink and submit them at DrPepper.com.

"Thor" opens nationwide on May 6.