Duane Reade expands green product offerings
NEW YORK Duane Reade is not only looking to make life a little easier for New Yorkers, but also a bit greener.
Right in time for Earth Day, the retailer is launching dozens of new products in the household, grocery and personal care categories, some of which will be launched under Duane Reade’s two primary private-label brands, Apt. 5 (household goods) and DR Delish (grocery).
Many of these new products are featured in the company’s second edition of The Duane Reader, the 20-page “magalogue” designed to provide New Yorkers with useful insights into the new offerings and showcase values offered to members of its FlexRewards program.
The company's eco-friendly household goods lineup includes:
- Apt. 5 Goes Green 75% tree-less paper and facial tissue (made from sugar cane!)
- Eco-Spiral compact fluorescent light bulbs (ENERGY STAR qualified and use 75% less energy than incandescent bulbs)
- Apt. 5 Goes Green stainless steel water bottles (trendy and a cool find)
- EcoStore laundry liquid and Method laundry detergent
- Dapple Baby-Safe Toy & Surface cleaner
Duane Reade's healthy-option groceries include:
- DR Delish Organic Salsa (hot, medium and mild in time for Cinco de Mayo)
- HappyBaby Organic baby foods (greens puffs and oatmeal)
- DR Delish gluten-free ginger snaps
- DR Delish granola & nut urban trail mix
- DR Delish organic lollipops (made with real organic fruit and with no preservatives)
In the personal care aisles, Duane Reade is launching:
- Organyc feminine hygiene products (exclusive to Duane Reade)
- DR rich skin creme (natural aloe vera, vitamin E and cocoa butter)
- EcoStore baby shampoo and baby moisturizer
- Prevail glycerin soaps
In addition to the new products, Duane Reade also will begin selling a reusable, gender-neutral Urban Luggage tote bag for 99 cents.