Eat good, do good: New partnership looks to end hunger

NEEDHAM HEIGHTS, Mass. A maker of all-natural chips has developed an initiative that gives back to its communities, its employees and the environment.

Food Should Taste Good said the goal of its partnership with Share Our Strength is to end childhood hunger in America by 2015. The Food Should Do Good initiative will help raise money through both on-shelf purchases and an online coupon redemption donation of its Food Should Taste Good chips. The chips are available in limited edition Share Our Strength bags, and are offered in multigrain, olive and sweet potato flavors.

“This partnership is completely in line with our company philosophy –– we know that food should not only taste good, but should do good as well,” said Pete Lescoe, founder and CEO of Food Should Taste Good.

Food Should Taste Good’s Share Our Strength bags are available beginning in December at major retailers, including Kroger, Publix, Whole Foods, Wegmans and more. The 5.5-oz and 6-oz. bags retail for $2.99 to $3.29.