ENGOBI caffeine-infused snack chips land in city markets

NEW YORK ENGOBI snack chips infused with caffeine will broaden their distribution to include nine more U.S. cities on the East Coast and in the South during the next month, the company said.

Following successful taste tests in New York City, ENGOBI is launching a campaign with a tour van and “ENGOBI girls” who will appear at select public areas to hand out samples of the new snack chips and provide Guitar Hero video game demos.

“ENGOBI is rocketing off New York City shelves as soon as it’s stocked,” vice president of Rudolph Foods, the maker of ENGOBI, Mark Singleton said. “When we saw the way typically jaded New Yorkers are reacting, we knew it was time to pack up the ENGOBI van and give crunch lovers outside Manhattan the chance to tank up on the tastiest, crunchiest energy source around.”

ENGOBI is available in two flavors cinnamon surge and lemon lift. The name of ENGOBI’s national campaign is “Don’t Be a Piano Hero,” and it features an interactive Web site at ENGOBI.com and a contest with a top prize of a custom-designed, Xbox 360-enabled, Fender Stratocaster guitar, among other prizes.

A single-serving bag of ENGOBI (1.5 oz.) contains about 140 mg of caffeine—more than twice as much as the average energy drink. ENGOBI will be available at convenience stores and some grocery stores nationwide. The suggested retail price is $1.29 per bag.