Evian Natural Spring Water urges U.S. consumers to 'Live Young'

ATLANTA Evian Natural Spring Water has unveiled a new entertaining global advertising campaign and a new signature message.

The worldwide kick off began with a pre-launch and online infiltration via YouTube in the United States, France, United Kingdom, Germany, Canada and Japan. The new ads portray lively, happy babies roller break-dancing to a remix of the hit "Rapper's Delight" by hip-hop producer Dan the Automator. The remix will be available as an MP3 from all major international digital download sites, just one way Evian is placing the Web at the heart of this campaign.

"To Evian, youth is not a matter of age, but a mindset — a youthful mindset that is optimistic, believes that everything is possible and is curious and eager to discover the world — much like that of a child," stated Jerome Goure, VP marketing for Danone Waters of America, the exclusive importer and marketer of Evian in North America. "The babies in this campaign exemplify this attitude and the celebration of adding life to your years."

In addition to the television and online debut this summer, the "Live Young" campaign will be featured at upscale consumer events around the world, including the Evian Masters Women's Golf tournament in July and the U.S. Open Grand-Slam tennis tournament in August through September.

The new campaign includes television spots and short films (also available for viewing on the brand's new Web site, www.evianliveyoung.com).