Evian promotes sustainable water plans for Earth Day

ATLANTA Evian Natural Spring Water has announced its support for the global development of sustainable water systems by launching the Evian Water Protection Institute. Working with the Ramsar Convention on Wetlands, Evian has introduced recycled plastic (r-PET) to the production of its bottles sizes and has also announced the launch of a team effort with RecycleBank Inc., a rewards program established to encourage people to recycle plastic water bottles.

Evian said the goals of the Water Protection Institute include: helping maintain and/or restore wetlands, as well as promote wellness of their local communities and access to resources; developing information trades about water resource management and sustainability; and encouraging local communities to get active in the management of their nearby wetlands.

"Currently, it is estimated that 1 billion people in the world do not have access to clean drinking water," said Elio Pacheco, president of Evian North America. "Evian has always been an exemplary model of innovative eco-friendly initiatives and continues its commitment to these efforts with the introduction of our three newest programs."

The Evian Water Protection Institute has several water sustainability projects in the works, the first of which are located in Bung Khong Long Lake, Thailand; the Jagadishpur Reservoir, Nepal; and the La Plata basin in Argentina. Evian’s plans focus on helping the local populations find solutions in managing and sustaining water resources.