Fiji Water unveils new sports cap bottle design
Imported bottled water brand Fiji is embracing the world of sports by unveiling its new sports cap bottle. The new slim, sleek design is aimed at consumers who are active and need on-the-move hydration, the Los Angeles-based company said.
“Whether people are running, cycling or lifting, they need to hydrate, and the Fiji Water sports cap bottle is the perfect companion,” Clarence Chia, vice president of marketing, Fiji Water said. “The winning combination of our new bottle launch and our strategic fitness partnerships will help boost Fiji Water to be the premium bottled water of choice for fitness aficionados coast-to-coast.”
This latest innovation evolved out of the success of the 700 ml bottle, which sold more than two million cases in the last year and increased year-over-year shipments among retail, on-premise and home delivery by over 50%, the company said.
Fiji’s new bottle will be available on its home delivery website and will roll out to retailers nationwide just in time for the summer. An integrated summer marketing campaign including a television commercial, print and digital advertising, social media, influencer marketing, in-store promotion, public relations and event marketing efforts will support the launch.
More information on the product and Fiji’s home delivery can be found on the company’s website.
“Whether people are running, cycling or lifting, they need to hydrate, and the Fiji Water sports cap bottle is the perfect companion,” Clarence Chia, vice president of marketing, Fiji Water said. “The winning combination of our new bottle launch and our strategic fitness partnerships will help boost Fiji Water to be the premium bottled water of choice for fitness aficionados coast-to-coast.”
This latest innovation evolved out of the success of the 700 ml bottle, which sold more than two million cases in the last year and increased year-over-year shipments among retail, on-premise and home delivery by over 50%, the company said.
Fiji’s new bottle will be available on its home delivery website and will roll out to retailers nationwide just in time for the summer. An integrated summer marketing campaign including a television commercial, print and digital advertising, social media, influencer marketing, in-store promotion, public relations and event marketing efforts will support the launch.
More information on the product and Fiji’s home delivery can be found on the company’s website.