Fresh & Easy to carry Reed's beverages

LOS ANGELES Fresh & Easy stores throughout California, Arizona and Nevada will begin carrying selected Reed’s and Virgil’s products in all of the chain's 159 locations.

“Fresh & Easy is a true innovator, providing the highest quality, freshest food to neighborhoods in the Western United States with stores that are about a third of the size of the average U.S. supermarket,” stated Chris Reed, founder and CEO of Reed’s. “[Fresh & Easy's] smaller size format and focus on quality and freshness makes this a perfect fit for Reed’s all-natural products. We are very excited to be working with them as they increase their footprint in the United States and position themselves to become one of the top supermarket retailers in the country.”