Frito-Lay re-imagines packaging across line, delivers new garlic flavor

PLANO, Texas — Frito-Lay, a division of PepsiCo, announced this week the company is introducing completely "re-imagined" packaging across its Lay's Wavy brand line of chips and is adding a new garlic-flavored chip to the lineup.

The company is launching new Lay’s Wavy Roasted Garlic & Sea Salt flavored chips. The potato chips will be available in stores nationwide this month in a 9 1/2-oz. bag for a suggested retail price of $4.29. Single-serve sizes will be available for a limited time at participating retailers beginning summer 2013.

In conjunction with the release of new Lay’s Wavy Roasted Garlic & Sea Salt flavored chips, the Lay’s Wavy brand is also introducing completely re-imagined packaging across the entire product line. Marking the first packaging change in the product line’s 20-year history, the new Lay’s Wavy chip bags will offer a more modern look and feel.

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