Frito-Lay releases TrueNorth nut snacks

PLANO, Texas Pepsi’s Frito-Lay snack chip business has unveiled a new plan to stretch business in the snack nut segment by launching TrueNorth, a line of all-natural nut snacks.

The company said that it is unveiling three varieties of TrueNorth snack nut items; nut clusters, nut crisps and nut crunches. Each contains 5 grams of protein per 1-ounce portion.

Regan Ebert, vice president and general manager of Frito-Lay North America, said, “While consumer demand for the nut category continues to be positive, the options have been limited and uninspiring. TrueNorth creates nut snacking options that range from reinventing the traditional to new twists that feature nuts as a crisp, which is reminiscent of a cracker.”

Frito-Lay has said that it plans a full marketing campaign to launch TrueNorth, including print and TV ads, free samples and free-standing marketing inserts.

TrueNorth nut snacks are available at select retailers for $3.29 per bag. A full nationwide rollout will occur in the second quarter 2008.