Skip to main content

Fuze reformulates beverages

4/1/2011

WHITESTONE, N.Y. — Prepare for a juice drink experience that "fuses" fruity flavors and nutritional ingredients.


Fuze said that each of its 12 flavors tout vitamins A, C and E, and also contain distinctive fruit flavors and an added nutrient commonly associated with those fruits.


The original Fuze line consists of seven flavors:



  • Banana colada;

  • Peach mango;

  • Strawberry guava;

  • Orange mango;

  • Mixed berry;

  • Black and green tea; and

  • Green tea.


Meanwhile, Fuze's low-calorie Slenderize line consists of five flavors, comprising:



  • Tropical punch;

  • Strawberry melon;

  • Blueberry raspberry;

  • Cranberry raspberry; and

  • Pomegranate acai berry.


To celebrate its reinvented beverages, Fuze debuted its first-ever campaign — which consists of two television commercials, billboards, print, digital, retail, mobile and social media elements — that will run through the summer.


Fuze beverages are available in 16.9-oz. bottles and retail for $1.59.

X
This ad will auto-close in 10 seconds