Gain kicks off new campaign with celebrity best friends

CINCINNATI Gain has kicked off its "Better Together" campaign with celebrity best friends, Melissa Joan Hart and Soleil Moon Frye.

The campaign, which emphasizes the combination of Gain's matching detergent and fabric softener to clean clothes, also has kicked off on IloveGain.com, where Gain fans can upload their personal stories, play interactive friendship games and hear more about Hart and Frye's most favorite shared memories.

"We're pleased to partner with Gain to celebrate close friendships in a fun and light-hearted way," said Melissa Joan Hart. "Soleil and I have been friends since we were children, and we can certainly attest that our experiences have been better when shared together."