Go-Gurt, Sour Patch Kids team up on sour and sweet snack option
Yoplait’s on-the-go snack Go-Gurt is going the sour and sweet route with its latest collaboration. The Minneapolis-based company has announced that it joined forces with Sour Patch Kids candy, combining both products to create new yogurt flavors.
The Go-Gurt Sour Patch Kids flavored yogurt will be available in two candy flavors — redberry and blue raspberry.
"As a brand, we are always looking for new ways to create more fun for families," Tsubasa Tanaka, business unit director of yogurt at General Mills, said. "With this collaboration, we're bringing together two beloved brands known for their ability to instigate fun — Go-Gurt and Sour Patch Kids — to create an incredible snack experience."
Inspired by the Sour Patch Kids candy, Go-Gurt’s collaboration with the Mondelez-owned brand does not contain high fructose corn syrup and is low-fat, the company said. The products will be available in two options, eight-and-16 count cartons that contain both flavors.
"The Sour Patch Kids brand is always looking for new opportunities to expand our brand presence across categories," Wesley Saraceni, senior brand manager of candy at Mondelez, said. "We're very excited to collaborate with Go-Gurt and bring together two iconic, well-loved brands."
New of this latest collaboration comes on the heels of Yoplait announcing its own partnership with the Girl Scouts of the USA. Both new flavors of Go-Gurt will be available for purchase in retail locations nationwide later in January. Further product information can be found on the brand's website.
The Go-Gurt Sour Patch Kids flavored yogurt will be available in two candy flavors — redberry and blue raspberry.
"As a brand, we are always looking for new ways to create more fun for families," Tsubasa Tanaka, business unit director of yogurt at General Mills, said. "With this collaboration, we're bringing together two beloved brands known for their ability to instigate fun — Go-Gurt and Sour Patch Kids — to create an incredible snack experience."
Inspired by the Sour Patch Kids candy, Go-Gurt’s collaboration with the Mondelez-owned brand does not contain high fructose corn syrup and is low-fat, the company said. The products will be available in two options, eight-and-16 count cartons that contain both flavors.
"The Sour Patch Kids brand is always looking for new opportunities to expand our brand presence across categories," Wesley Saraceni, senior brand manager of candy at Mondelez, said. "We're very excited to collaborate with Go-Gurt and bring together two iconic, well-loved brands."
New of this latest collaboration comes on the heels of Yoplait announcing its own partnership with the Girl Scouts of the USA. Both new flavors of Go-Gurt will be available for purchase in retail locations nationwide later in January. Further product information can be found on the brand's website.