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Grapico, Diet Grapico undergo design overhaul

4/8/2011

BIRMINGHAM, Ala. — A grape soda brand has gotten a makeover.


Buffalo Rock Bottling, a privately held PepsiCo bottler, said that its Grapico and Diet Grapico cans now feature a multi-hued purple emblem, product wording in a signature Southern block script and a cluster of purple grapes at the top.


The packaging redesign applies to all versions of the soft drink, including the 2-liters, 20-oz. single-serving bottles, 12-oz. cans and 12-pack cartons.


Grapico is a well-known staple in the South and made its debut in New Orleans in 1914.

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