Heinz gives its Web site a facelift

PITTSBURGH The H. J. Heinz Company yesterday announced the launch of its newly updated and renovated Web site, www.heinz.com, a project that Heinz partnered with Pittsburgh-based agency sunKING Digital to redesign.

New content on the site is accompanied by expanded search functions and improved technology designed as a portal for consumers, the news media and shareholders to easily find information about the company, sunKING said.

A landing page invites viewers to “Discover the World of Heinz,” and content is broken down into four categories: health and wellness, our company, our food and sustainability. Each section directs the visitor further to more information about the company, tips for enjoying Heinz products and the company’s mission to operate socially responsible business practices.

The site also showcases the company’s global presence and the diversity of its products, sunKING has said.