Hershey launches Bliss chocolates with parties

HERSHEY, Pa. The Hershey Co. has announced that it will hold 10,000 parties as part of its launch of Hershey’s Bliss Chocolate candies in late April.

Launch parties have been planned across the U.S. for the weekend of April 25 to 27 to introduce Hershey’s Bliss Chocolate, a bite-sized confection in three varieties—dark chocolate, milk chocolate and milk chocolate meltaway.

Hershey is targeting female consumers with a campaign inviting them to plan and host a Bliss chocolate party and directing them to register at the Web site www.houseparty.com/hersheysbliss.

The 9.6-ounce packages of Hershey’s Bliss Chocolate candies are currently available at U.S. grocery, mass and drug stores.