Hi-Chew available to Anime Expo 2010 attendees

LOS ANGELES The makers behind Hi-Chew fruit chews will bring their confection to attendees at this year's Anime Expo.

Sponsored by the Society for the Promotion of Japanese Animation, Anime Expo is the nation’s largest anime (film/video animation) and manga (comic books) convention, focusing on broadening awareness of anime and manga in the United States.

“Morinaga is a major supporter of the anime and manga artistic movement,” explained Toshiya Yasuda, president of Morinaga America. “We utilize the talents of anime and manga artists on our websites and in promotional materials to convey the ‘fun’ that our product line offers. Young and old enjoy this annual event and we’re thrilled to be able to tantalize convention goers with our Hi-Chew Fruit Chew flavors.”