Honest Tea revamps line of organic beverages

BETHESDA, Md. — Honest Tea announced an update to its line of iced teas, which includes new varieties, packaging and label graphics. 

 

The company will unify its line of beverages by coverting its Honest Ade juice drinks into herbal teas, with the brand's differentiators of "Just A Tad Sweet" and "Organic" being brought into the spotlight thanks to a new label and an embossed plastic bottle. The new herbal teas include Pomegranate Blue Flavored Herbal Tea, Orange Mango Flavored Herbal Tea and Cranberry Lemon Flavored Herbal Tea. 

 

“It’s always a grueling process when we create a new look for our brand, but we’re thrilled with the results,” said co-founder and CEO Seth Goldman. “We’ve offered herbal teas in our glass-bottled tea line for a number of years and have watched them grow in popularity. By infusing the Honest Ade line with organic hibiscus and lemon peel, we were able to make the beverages taste even better and more effectively communicate a tea identity for our entire line of 16.9 fl. oz. beverages.”

 

Consumers can expect to see the teas on store shelves in January 2015; prices range from $1.49 to $1.79.