HRG refreshes PlantPure image
Hamacher Resource Group recently completed a package design project for whole food, plant-based frozen entrée line, also named “PlantPure,” to refresh the image as they expand their presence online and in brick and mortar grocery stores. HRG staged and photographed 20 frozen meals and developed packaging for each one in line with PlantPure’s mission of promoting the health benefits of plant-based nutrition broadly to U.S. citizens, as seen in the documentary movie, "PlantPure Nation."
“Wellness retailing reaches beyond personal care and OTC into functional food, so working with a company like PlantPure that has such a health-focused mission was a natural extension for our business,” said senior marketing services account manager, Jen Johnston, Hamacher. “We were happy for the opportunity to stretch our branding skills to food packaging and especially enjoyed working with the PlantPure team.”
“We truly appreciate the expertise HRG brought to this project – they exceeded our expectations on a number of levels and have been a dream to work with," Nelson Campbell, PlantPure president, said. "Their design skills brought to life the PlantPure entrée brand, and their ability to deliver despite tight timeframes really helped us keep our momentum and deliver to retailers as promised.
The HRG team researched competitors in both the vegan and frozen food space and then tapped into their experience in branding to create a package design that represents the quality ingredients used and showcases the company’s commitment to purity, as well as supports their new "Healing America" documentary movie and movement.
“Wellness retailing reaches beyond personal care and OTC into functional food, so working with a company like PlantPure that has such a health-focused mission was a natural extension for our business,” said senior marketing services account manager, Jen Johnston, Hamacher. “We were happy for the opportunity to stretch our branding skills to food packaging and especially enjoyed working with the PlantPure team.”“We truly appreciate the expertise HRG brought to this project – they exceeded our expectations on a number of levels and have been a dream to work with," Nelson Campbell, PlantPure president, said. "Their design skills brought to life the PlantPure entrée brand, and their ability to deliver despite tight timeframes really helped us keep our momentum and deliver to retailers as promised.
The HRG team researched competitors in both the vegan and frozen food space and then tapped into their experience in branding to create a package design that represents the quality ingredients used and showcases the company’s commitment to purity, as well as supports their new "Healing America" documentary movie and movement.