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IHOP brings breakfast to store shelves

5/9/2011

GLENDALE, Calif. — The International House of Pancakes has made its foray into retail.


IHOP has taken its breakfast staples to the frozen food section with its IHOP at Home line, which includes omelet crispers, french toast stuffed pastries and the griddle n' sausage wrap.


The new lineup of IHOP at Home items can be found at more than 3,000 Walmart locations nationwide and plans are in place to expand the line and distribution to additional retail and grocery outlets in the coming months.


"When our guests don't have the time to visit an IHOP Restaurant but don't want to settle for their at home breakfast, IHOP at Home provides a delicious new option," IHOP president Jean Birch said. "IHOP has long been loved for its unique breakfast dishes that can't be found elsewhere, and IHOP at Home offers busy, on the go consumers delicious new choices for the most important meal of the day."

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