Jack Link’s intros beef steak strip snack
Jack Link’s is looking to bring the protein found in a serving of beef to consumers in a new snack.
The Minneapolis-based company recently launched the Beef Steak Strips, which contain lean protein, 100% beef, 70 calories and a texture that neither too hard or soft.
“Most of the choices in the snack bar category today force people to compromise on something — while you may get taste, you miss out on protein and settle for higher calories or fat,” sTom “T.D.” Dixon, Jack Link’s chief marketing officer, said. “We believe consumers shouldn’t have to compromise. That’s why we’re excited to provide our fans with the ultimate trifecta: a bar that is made with 100 percent beef and other recognizable ingredients, is a good source of protein and has a taste that is amazing. We’re ‘raising the steaks’ in the snack bar category so our fans can ‘Raise the Steaks’ in their everyday lives.”
To accompany the launch, the company announced the #RaisetheSteaks campaign, which is headlined by a new partnership with Tough Mudder. Jack Link’s will serve as the official Performance Protein and Recovery Fuel Partner of Tough Mudder, by helping participants recover from the day's events.
Mudders also will be able to “Raise the Steaks” at select Tough Mudder events by tackling Jack Link’s course enhancements, including a challenge that dares participants to carry a giant steak strip through the entire course.
"We are thrilled to partner with Jack Link's to enhance Tough Mudder's event experience by providing millions of participants nationwide the proper fuel to help them get outside their comfort zone and go beyond their physical limits," Rich Abend, vice president of global partnerships for Tough Mudder, said. “We are proud to collaborate with Jack Link's to reach new audiences, engage the Mudder community in new and authentic ways, and ultimately encourage everyone to 'Raise the Steaks’ — both on and off the course."
The Minneapolis-based company recently launched the Beef Steak Strips, which contain lean protein, 100% beef, 70 calories and a texture that neither too hard or soft.
“Most of the choices in the snack bar category today force people to compromise on something — while you may get taste, you miss out on protein and settle for higher calories or fat,” sTom “T.D.” Dixon, Jack Link’s chief marketing officer, said. “We believe consumers shouldn’t have to compromise. That’s why we’re excited to provide our fans with the ultimate trifecta: a bar that is made with 100 percent beef and other recognizable ingredients, is a good source of protein and has a taste that is amazing. We’re ‘raising the steaks’ in the snack bar category so our fans can ‘Raise the Steaks’ in their everyday lives.”
To accompany the launch, the company announced the #RaisetheSteaks campaign, which is headlined by a new partnership with Tough Mudder. Jack Link’s will serve as the official Performance Protein and Recovery Fuel Partner of Tough Mudder, by helping participants recover from the day's events.
Mudders also will be able to “Raise the Steaks” at select Tough Mudder events by tackling Jack Link’s course enhancements, including a challenge that dares participants to carry a giant steak strip through the entire course.
"We are thrilled to partner with Jack Link's to enhance Tough Mudder's event experience by providing millions of participants nationwide the proper fuel to help them get outside their comfort zone and go beyond their physical limits," Rich Abend, vice president of global partnerships for Tough Mudder, said. “We are proud to collaborate with Jack Link's to reach new audiences, engage the Mudder community in new and authentic ways, and ultimately encourage everyone to 'Raise the Steaks’ — both on and off the course."