Jack Link’s brings breakfast offerings, Extra Tender and new bacon variety to shelves

INONG, Wis. — Jack Link’s is expanding two of its lines and bringing a morning snack to consumers. The company on Thursday announced the extension of its Extra tender and Hickory Smoked Bacon lines, as well as the retail availability of its new Jack Link’s AM.

The Jack Link’s AM products are designed as a morning snack for shoppers looking for more protein in their breakfasts. The line includes four varieties — original breakfast sausage and hot and spicy breakfast sausage, as well as applewood breakfast bacon and maple-flavored breakfast bacon.

“As the global category leader, we are always looking for ways to expand our protein snack offerings and seek to launch first-to-category innovations like AM,” Jack Link’s chief marketing officer Tom Dixon said. “We know our consumers are interested in meat snacks with a more tender bite and bacon continues to be a trend. Now was the right time to launch these new line extensions, along with our new AM line.”

The Jack Link’s Extra Tender line includes original beef steak strips, teriyaki beef steak strips, peppered beef steak strips and sweet and spicy beef steak strips. The company also has added hickory-smoked bacon jerky to its offerings.