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Jones Soda, The Onion create co-branded sodas

1/20/2011

SEATTLE — Jones Soda and The Onion have teamed up to bring consumers a co-branded line of limited-edition sodas.


The companies created a collection of six 12-oz. glass bottles — which will retail for $12.99 — that each boasts a black-and-white newsprint-inspired label with a signature Onion headline and accompanying image. The collection includes Jones' popular green apple, root beer and strawberry-lime flavors.


"The Onion and Jones share a lot of the same youthful and light-hearted fans, so it was a natural partnership," said Jones director of marketing Mike Spear. "We picked some of our best-selling flavors, The Onion picked their favorite headlines, and we married them together."

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