Kashi has unveiled the latest addition to its GoLean line of products. The Solana Beach, Calif.-based company has tapped into the universal popularity of peanut butter, by launching the new GoLean Peanut Butter Crunch cereal.
The product combines crunchy clusters made with rolled oats and puffed whole grain, which then gets rolled into peanut butter. Each serving contains 10g of protein, 13g of whole grains, and 6g of fiber per serving, the company said.
"Our happy place is creating food that tastes good and is good for you, all wrapped up in a nutrition-forward product," Zarini Tahir, food scientist and developer at Kashi, said. "GoLean Peanut Butter Crunch offers a great crunchy texture, awesome plant-protein and fiber without sacrificing taste. It's an irresistible cereal or snack for any time of day."
The GoLean Peanut Butter Crunch cereal gets its plant protein from the added peanut butter, soy flakes, grains and also is vegan and Non-GMO Project Verified, the company said.
The addition to the brand's GoLean line comes on the heels of the brand previously adding
Cinnamon French Toast to its Certified Transitional line of cereals. Further product information can be found on the company's website and social media channels.