Kellogg corporate responsibility report shows success of food innovations

BATTLE CREEK, Mich. Food giant Kellogg released its second global corporate responsibility report -- a comprehensive accounting of its strategies, key initiatives and future direction in the environment, marketplace, workplace and community -- in line with its founder's birthday.

In addition to decreasing its energy use, greenhouse gas emissions and water use to produce its products, Kellogg has concentrated on nutrition (including malnutrition) and physical fitness over the past 18 months to better reflect its position as a global food company. Some initiatives made by the company included the addition of fiber to many ready-to-eat cereals sold in the United States and Canada, after other product renovations -- including reducing sugar and sodium and the removal of trans fats from foods -- were set into motion.

"On what would have been our founder's 150th birthday, Kellogg Company is proud to report on our continuing efforts to further W.K. Kellogg's legacy of building a stronger business while doing the right thing for the environment and society," said David Mackay, Kellogg president and CEO.