Kellogg launches whole-grain Pop-Tarts

BATTLE CREEK, Mich. Kellogg Co. today unveiled Pop-Tarts Toaster Pastries with One Serving of Whole Grain, the newest extension to the line that delivers whole grain and fiber with the great taste kids lobe.

Available in two flavors, strawberry and brown sugar cinnamon, each serving of the whole grain Pop-Tarts is fortified with six vitamins and minerals and contains 16 grams of whole grains, one-third of the recommended 48 grams daily.

“Whether that’s no frosting, lower fat or enhancing nutritional value by adding whole grains and fiber, Pop-Tarts Toaster Pastries offer a broad range of flavors and ingredients to personalize for different consumer demands,” said Jennifer Garrett, director of nutrition marketing at Kellogg.

Boxes of Pop-Tarts Toaster Pastries with One Serving of Whole Grain are available nationwide in the cereal aisle of grocery retailers and retail for a suggested $1.99 per box.