Keurig, Campbell’s partner on fresh-brewed soup

WATERBURY, Vt. — Specialty coffee maker Keurig Green Mountain on Thursday announced that Campbell’s Fresh-Brewed Soup is available for purchase on Keurig.com.

The soup, which is available in Homestyle Chicken Broth an Noodle Soup Mix and Southwest Style Chicken Broth & Noodle Soup Mix flavors can be brewed in Keurig brewers that use K-Cup pods.

“Launching Campbell’s into the Keurig hot system marks a milestone as our first expansion beyond beverages,” Mark Wood, chief business development and partners officer at Keurig, said. “We are thrilled to offer consumers the ability to brew soup in their Keurig brewer, and the opportunity to use their brewer on more occasions throughout the day.”

Campbell’s Fresh-Brewed Soup are 70 calories or less per serving and are made without artificial colors or flavors. The brewing process requires emptying the soup packet into a 12-oz. cup, inserting the K-Cup pod, brewing and stirring.

Company executives anticipate large sales of the Campbell’s product.

“We know more than 80% of people who buy Keurig pods also buy Campbell’s soup, so bringing together two products people love in one handy kit is a winning idea,” Michael Goodman, marketing director of the innovation division at Campbell Soup, said.

Campbell’s Fresh-Brewed Soup Kits are available in 8-count boxes on Keurig’s website, grocery stores and Amazon.com, and each kit includes one noodle packet and one broth K-Cup pod, the company said.