Kraft Heinz targets small food brands with Springboard
Kraft Heinz has launched Springboard, a platform dedicated to nurturing, scaling and accelerating the growth of disruptive US brands within the food and beverage space.
Springboard is seeking opportunities to develop brands with authentic propositions and inspired founders with one of the Chicago-based company's four pillars that are shaping the food and beverage space, which are:
Founds are encourages to continue leading their businesses with support and expertise from Kraft Heinz in go-to-market capabilities, research and development and consumer insights.
"We are committed to support and partner with teams that will impact the future of our industry," Sergio Eleuterio, general manager, Springboard Brands said. "We are actively searching for emergent, authentic brands that can expand into new categories, and are looking to build a network of founders to help shape the future of foods and beverages."
Springboard also is launching an incubator program focused on nurturing food and beverage startups at a pre-valuation stage in a 16-week spring in Chicago. Until April 5, the company will accept applications for first-to-market, disruptive food and beverage startups.
Those selected will have the opportunity to receive financial support to build brands and guidance to raise additional funding. The program also will provide participants with a collaborative work environment and invaluable business resources including dedicated workspace, state-of-the-art pilot plants and commercial kitchens at Kraft Heinz Innovation Center in Glenview, IL.
Additional information and applications for the incubator program can be found on Springboard's website.
Springboard is seeking opportunities to develop brands with authentic propositions and inspired founders with one of the Chicago-based company's four pillars that are shaping the food and beverage space, which are:
- Natural and organic;
- Specialty and craft;
- Health and performance; and
- Experiential.
Founds are encourages to continue leading their businesses with support and expertise from Kraft Heinz in go-to-market capabilities, research and development and consumer insights.
"We are committed to support and partner with teams that will impact the future of our industry," Sergio Eleuterio, general manager, Springboard Brands said. "We are actively searching for emergent, authentic brands that can expand into new categories, and are looking to build a network of founders to help shape the future of foods and beverages."
Springboard also is launching an incubator program focused on nurturing food and beverage startups at a pre-valuation stage in a 16-week spring in Chicago. Until April 5, the company will accept applications for first-to-market, disruptive food and beverage startups.
Those selected will have the opportunity to receive financial support to build brands and guidance to raise additional funding. The program also will provide participants with a collaborative work environment and invaluable business resources including dedicated workspace, state-of-the-art pilot plants and commercial kitchens at Kraft Heinz Innovation Center in Glenview, IL.
Additional information and applications for the incubator program can be found on Springboard's website.