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Kraft launches healthy-eating app

7/15/2010

NEW YORK Kraft Foods has launched Big Fork Little Fork, an app designed to help raise kids with smart eating habits and an appreciation for food.

Available for $1.99 for the Apple iPad, Big Fork Little Fork features 300 recipes, games, how-to videos, tips and in-depth articles.

"Kraft Foods understands that parents are hungry for food ideas that their kids will enjoy," said Ed Kaczmarek, director of innovation, consumer experiences at Kraft Foods. "Our Big Fork Little Fork app is specifically designed to answer that need and is set to transform how families approach cooking and eating together."

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