Laffy Taffy, Joel McHale launch “Gone Bananas!” bag
Laffy Taffy took its April Fool’s Day prank to the next level with help from comedian, actor and writer Joel McHale.
Together, the two sparked a rumor about the brand’s missing banana flavor, and had fans of the brand and followers of McHale on social media wondering what exactly had happened to the flavor. Many speculating if it had ever even existed, as seen in McHale's Instagram post.
[embed]https://www.instagram.com/p/Bvfgjybh6zB/?utm_source=ig_web_copy_link[/embed]
"Across the industry, we've found consumers are partial to their favorite flavors, but in our experience, no flavor has been quite as polarizing as our banana flavored Laffy Taffy," Brian Lutz, Laffy Taffy brand manager at Ferrara Candy, said. "Our research shows 60% of Americans identify banana-flavored Laffy Taffy as their favorite flavor. We built a light-hearted prank surrounding this key insight and had some fun with fans along the way.”
To ease worries, the Chicago-based company, which is part of Ferrara Candy’s portfolio, announced the launch of the limited-edition “Gone Bananas!” bag.
"We knew those who love the banana flavor are very passionate about the flavor, and as this joke demonstrated, it certainly got people talking about the brand," Lutz said. "We're excited to launch our banana-only bag of Laffy Taffy, and want to give our deep thanks to all those who helped make this the best April Fool's Day prank we've ever done, whether they knew they were a part of it or not."
Laffy Taffy’s “Gone Bananas!” bag currently is available for purchase in a 3.5-oz. bag nationwide for the suggested price of $1. The brand’s other products can be found at mass market, grocery, drug and convenience stores nationwide in various sizes.
Together, the two sparked a rumor about the brand’s missing banana flavor, and had fans of the brand and followers of McHale on social media wondering what exactly had happened to the flavor. Many speculating if it had ever even existed, as seen in McHale's Instagram post.
[embed]https://www.instagram.com/p/Bvfgjybh6zB/?utm_source=ig_web_copy_link[/embed]
"Across the industry, we've found consumers are partial to their favorite flavors, but in our experience, no flavor has been quite as polarizing as our banana flavored Laffy Taffy," Brian Lutz, Laffy Taffy brand manager at Ferrara Candy, said. "Our research shows 60% of Americans identify banana-flavored Laffy Taffy as their favorite flavor. We built a light-hearted prank surrounding this key insight and had some fun with fans along the way.”
To ease worries, the Chicago-based company, which is part of Ferrara Candy’s portfolio, announced the launch of the limited-edition “Gone Bananas!” bag.
"We knew those who love the banana flavor are very passionate about the flavor, and as this joke demonstrated, it certainly got people talking about the brand," Lutz said. "We're excited to launch our banana-only bag of Laffy Taffy, and want to give our deep thanks to all those who helped make this the best April Fool's Day prank we've ever done, whether they knew they were a part of it or not."
Laffy Taffy’s “Gone Bananas!” bag currently is available for purchase in a 3.5-oz. bag nationwide for the suggested price of $1. The brand’s other products can be found at mass market, grocery, drug and convenience stores nationwide in various sizes.