Lagunitas spikes seltzer with THC, CBD
In a move that could shake up the RTD alcohol space, Petaluma, Calif.-based Lagunitas Brewing is combining its beer brewing and cannabis knowledge into two infused, IPA-inspired sparkling waters.
The drink is the result of a collaboration between Lagunitas and the CannaCraft brand AbsoluteXtracts, with CannaCraft handling the infusion process. The product only is available in California, where it hit dispensary shelves in July.
“Hi-Fi Hops is not the first chapter in the love affair between cannabis and Lagunitas, but it is one of the most exciting,” said Maria Stipp, CEO of Lagunitas. “The idea of being a part of a no calorie beverage infused with cannabis seemed like a perfect next step in our product innovation, and a natural way to marry our past with our future.”
Hi-Fi Hops is available in two varieties — one with 10 mg of THC, and one with 5 mg of THC and 5 mg of CBD. It will be packaged in child-resistant packaging, and only be available to Californians over the age of 21 years old.
“We have come to realize that our passion for hops is a big part of our passion for beer,” said Jeremy Marshall, Lagunitas brewmaster. “We believe it’s high time that good beer inspired a provocative yet refreshing tasting nonalcoholic alternative — bubbly, aromatic, bitter, fruity and herbaceous with no gluten, no carbohydrates and a smidge of California sun-grown cannabis in every sip.”
The drink is the result of a collaboration between Lagunitas and the CannaCraft brand AbsoluteXtracts, with CannaCraft handling the infusion process. The product only is available in California, where it hit dispensary shelves in July.
“Hi-Fi Hops is not the first chapter in the love affair between cannabis and Lagunitas, but it is one of the most exciting,” said Maria Stipp, CEO of Lagunitas. “The idea of being a part of a no calorie beverage infused with cannabis seemed like a perfect next step in our product innovation, and a natural way to marry our past with our future.”
Hi-Fi Hops is available in two varieties — one with 10 mg of THC, and one with 5 mg of THC and 5 mg of CBD. It will be packaged in child-resistant packaging, and only be available to Californians over the age of 21 years old.
“We have come to realize that our passion for hops is a big part of our passion for beer,” said Jeremy Marshall, Lagunitas brewmaster. “We believe it’s high time that good beer inspired a provocative yet refreshing tasting nonalcoholic alternative — bubbly, aromatic, bitter, fruity and herbaceous with no gluten, no carbohydrates and a smidge of California sun-grown cannabis in every sip.”