Lance introduces campaign targeting on-the-run moms

CHARLOTTE, N.C. — Sandwich cracker brand Lance has teamed up with lifestyle expert Colleen Burns to kick off the Mom on the Run Loves Lance campaign.

The fully integrated marketing campaign, which kicked off in mid-April and will run through June, will include a Facebook page and a microsite (MomsLoveLance.com), where consumers can access springtime fun tips, videos with Mom on the Run Burns and weekly parenting discussions.

“As a busy mom, I know that taking advantage of small windows of free time together requires a little planning and lot of creativity,” Burns said. "But, I know if I have a few good ideas in mind and some quick sensible snacks on hand, like Lance Sandwich Crackers, my boys [ages 6 to 16 years] and I are ready for fun at a moment's notice."