Larry King and wife star in BreathGemz campaign

ENCINO, Calif. — Larry King is taking on a new role for television viewers who are used to seeing him behind the hosting desk at CNN, as he will serve as the spokesman for BreathGemz, a breath freshener product.

King and his wife, Shawn, will star in a widespread media campaign to nationally launch the product, a minted coated capsule that is ingested by swallowing.

BreathGemz comes to the market from Anthony and Lauren Raissen's Gemz Brands USA. The husband and wife team have successfully launched many national brands.

The direct response television and radio campaign featuring the Kings is designed to educate the consumer, create national awareness and drive demand for BreathGemz at the retail store level.