Lauren Conrad joins Reese's to declare a holiday in honor of its candy

HERSHEY, Pa. Reese's is teaming up with fashion designer and author Lauren Conrad to help make I Love Reese's a national holiday on May 18.

“Reese’s peanut butter cups’ loyal fans have helped make it the No. 1 selling candy in the country,” said Jody Cook, spokesperson for the Reese’s brand. “We thought it was only fitting to help Reese’s lovers nationwide celebrate the perfect combination of chocolate and peanut butter by declaring I Love Reese’s Day a holiday.”

Although peanut butter and chocolate already have holidays in March and July, respectively, Reese's believes that May 18 should mark the long-loved union of peanut butter and chocolate. To kick off the campaign, Reese's has launched an online petition at http://www.hersheys.com/reeses/ilovereesesday/, where consumers can show their support through May 17. Following the kick-off of the I Love Reese’s Day holiday, Reese’s peanut butter cups will return the love by launching the nationwide Reese’s Loves You Back on-pack, instant-win promotion, in which the brand will give away up to $2 million in cash prizes to Reese’s peanut butter cup fans nationwide.

In line with the I Love Reese's campaign, Conrad has expressed her support for the prospective holiday at Hershey's Times Square store in New York City.

“I’ve always loved Reese’s Peanut Butter Cups – who doesn’t? When I found out that my favorite treat was campaigning to declare I Love Reese’s Day, I had to be among the first to sign the petition,” said Conrad.