Mars Chocolate to launch 'Take Your Caramel Pick' campaign this fall

HACKETTSTOWN, N.J. — Mars Chocolate is highlighting some of its caramel-containing confections through a cross-brand event this fall.

The company is bringing its Milky Way, Snickers and Twix brands together for the "Take Your Caramel Pick" campaign, which will include new national media spots, store displays — in which retailers can choose from a mixed singles caramel shipper with 192 items or a 72-count mixed singles caramel counter unit — as well as a consumer incentive, "75 cents off two" candies.

The "Take Your Caramel Pick" cross-brand event will commence in September.