Mars names 2 key execs as it increases digital focus
MCLEAN, Va. — Mars has added two key hires to its digital team as it accelerates its digital innovation and growth efforts.
Sandeep Dadlani will become Mars’ chief digital officer, overseeing the company’s digital transformation agenda while improving effectiveness and efficiency of its existing tech platforms. Dadlani succeeds chief information officer Vittorio Cretella, who has been with Mars for 26 years and is set to retire, effective Sept. 1.
"Vittorio has been a committed leader and we thank him for his hard work and dedication during his decades-long career at Mars,” Mars CEO and president Grant Reid said. “We will be building on the solid foundations that he put in place to pave the way for our digital transformation.”
Dadlani has previously worked at global systems integration firm Infosys as president and head of Americas. Before that position, he served as head of the company’s manufacturing, retail, CPG and logistics practices. In his new role, he will report to Mars Global Services president Angela Mangiapane and CFO Claus Aagaard. He will be based in Mars’ New Jersey offices.
Also joining Mars is George Corbin, who will be the company’s chief digital demand officer, spearheading the company’s global digital demand transformation. He will work to make Mars’ e-commerce and digital businesses an integrated and seamless experience, as well as lead the relationship between Mars and key global digital commerce partners.
Corbin previously spent 14 years with Marriott International, where he served as SVP digital and led the company’s digital strategy. Before joining Marriott, he was managing director and VP digital strategy for a major internet consultancy. He will report to Mars chief customer and marketing officer Andrew Clarke. He will be based in Mars’ McLean, Va., offices.
"Digital is changing the way our consumers and customers experience our products and services. New expectations, competition, distribution channels and opportunities present themselves every day,” Reid said. “As we use digital capability to transform our business, we're delighted that Sandeep Dadlani and George Corbin will bring their depth of expertise in this area."